When a new couple books with me, not only do I get to add another couple of clients to my list, I get to add a couple of new friends to my family! That's why I love pampering my couples with a few surprises along the way. A couple months ago, I shared all about my welcome packages that I send to each new bride when they officially book with me. If you missed that post, you can read it first here. After an engaged couple books with me, the next step is finding a time for engagement portraits. I LOVE this time to get to know my couples' stories and help them get acquainted with my shooting style. But after the engagement session, I often don't see them again until the wedding which is usually several months away! I wanted to be able to send my couples a little something to let them know I'm thinking about them and to help them take some time away from the craziness of wedding planning to enjoy some time together, celebrating this season!
In comes "date-night-in-a-box." A new feature I'll be spoiling my 2020 couples with starting with weddings booked for next year! A month before the wedding is when we finalize all the wedding photography details, so I thought, why not also send some goodies to my couples to celebrate?! My vision for this box is that it will be a way for my couples to connect with one another and to focus on spending intentional time with one another before the wedding day. Keep scrolling to see all I'll include in my date night client gift boxes!
"Take some time to treat yourself to scrumptious appetizers or desserts from one of my favorite restaurants followed by a night at the movies. Afterward, come home, light a candle, and be transported to one of my favorite places-- the beach, with the smell of driftwood and sea salt filling the room as you open up a bag of sweet treats and write each other love letters to exchange on your wedding day!"
My hope is that when my couples receive this gift a few weeks before their wedding day, they'll be able to take a load off, open their Packlane custom branded box, choose a date night and head for The Cheesecake Factory and Regal, come home to one of my favorite Target candles and some Skinny-Dipped Almonds and be able to cherish a few moments together as they write. I am SO excited to start implementing these into my process and workflow, and I cannot wait to see what amazing memories my couples will be able to create with their date night boxes! :)
Something super fun about being a wedding photographer is getting to pamper my clients! While photography in itself is a creative art, putting together client gifts is just as much of a creative endeavor, and one that I absolutely love! I have always enjoyed giving gifts even more than getting them. I love going to pick out things I know my friends will loved, and carefully handpicking the items for these gift boxes was no different! Each of the items in these boxes is not sponsored in any way, just products I personally love! As soon as a new bride for 2019 or 2020 books with me, she'll be getting this new and improved welcome box! So I thought I'd give you a little peek inside. Can't wait to meet you, future Nichole Lauren Bride! :)
Starting off, I knew I wanted a branded box that was both easy to mail and visually appealing. Packlane really did the job right, and I love how these mailers turned out! Next, I want to make sure all my brides know exactly what they're getting into when booking me as their wedding photographer. So I've created a custom bridal magazine specifically for my brides! This baby is full of advice, info about me, and images from past weddings sprinkled in. This is the most important piece of my welcome gift!
When you get engaged, EVERYONE is going to be asking to see your ring and that also means... they'll be looking at your hands! I want my brides to pamper themselves and keep their hands the prettiest they can be. So I've included this Glow Lab hand cream and Essie nail polish in one of my favorite colors to do just that!
Finally, as wedding time approaches, there are no doubt, countless times you'll need to write things down during everything from venue scouting to cake tasting. I love these Rifle Paper Co. notebooks that are both adorable and easy to stick in your purse for on-the-go writing.
So excited to send these new packages out soon to all my new brides!! If you're interested in becoming a Nichole Lauren Bride, head to my contact page to inquire, and I can't wait to send one of these packages over to you!
I'm already in love with my classes this semester, and the reason isn't that they are particularly easy or that my teachers cancel class all the time. When I chose to be a communications major as a freshmen, I could never have dreamed of opening my own business over a year later. But I did! And I never imagined taking classes while simultaneously using the knowledge I gained in class to further enhance my business strategies. This semester I am in a graphic design, marketing, management, and persuasion class. And so much of what I learn has applied directly to my business already. That's the great thing about a small business. Oftentimes, you can take what you learn in your everyday life and apply it to your endeavor without paying an arm and a leg to invest in education for hundreds of employees.
On the flip side, though, being the only one in your business can also be intimidating. The business world is like a bottomless pit with new ventures starting up every day. It can get super overwhelming. But grasping a clear idea of what you want your personal brand to look like is the best and most crucial place to start. Once you adopt a signature calling card of sorts by which clients can recognize you, marketing becomes way easier.
I've been going through a hardcore 80's phase and have been watching a bunch of movies and TV shows from that decade. One of my all-time favorites is Magnum, P.I. basically because Tom Selleck is such a heartthrob, and I'm just a sucker for detective shows especially if they're funny. But here's my point. When I say Magnum, P.I. what comes to your mind? That classic red Hawaiian shirt he wears all the time. His thick manly mustache that is signature Tom Selleck. The bright red Ferrari he drives. You know he's Thomas Magnum not only because of the way he acts but also because of the things he wears and the all-around image he portrays. Get the idea? What would come to people's minds if I said your name?
Surprise and delight your followers. This is one of the most basic marketing secrets in the book. Think about the biggest and brightest brands, the ones that have your undying loyalty. Most likely, they caught you by surprise with the way they did something at some point when they interacted with you and charmed their way to a spot in your heart. Do that with your followers. Audience analysis is an important thing. Who are you talking to? What do they need? How can you deliver in an exceptional way? It's a foolproof formula!
You do you. This single principle is the most important and the reason you even began this adventure in the first place. When you set out to build your little nest, your niché, you did so because you believed that the world needed a little more of you in it. You had something to tell the world, and you wanted to say it so that people would listen. Don't ever lose sight of that. Don't ever get off the path of your YOU-ness. Because when you sacrifice your individuality for the sake of blending in, you lose much more than just a personal brand.
So here's my charge to you for this week. Know who you are. Become intimately acquainted with what sets you apart and the experiences that have molded you into the person you've become. Then, let your mind wander to imagine the world of possibilities that comes with presenting yourself creatively to your audience. Stay sweet, friends! You're doing great things!
I love travel and adventure. I love seeing things from new perspectives. I love to find good food in exciting places. And I love making moments last for as long as possible.
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